# identity.md

## Organization Overview
- **Company Name:** KOCH
- **Mission:** To empower individuals, especially girls, to make their mark on the world by being Joymakers & Risktakers, believing that joy is found through hard work and deep connections, and by pushing boundaries.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Nicole Musselman, Founder.
- **Team Structure and Departments:** Comprised of the "KOCH CREW." Details forthcoming.
- **Company Culture and Values:** Embraces the spirit of "Joymakers & Risktakers," emphasizing making a positive impact, hard work, meaningful connections, and pushing personal boundaries. (See also: https://shopkoch.com/pages/our-story)

## Operations & Structure
- **Business Model and Operational Approach:** An apparel brand offering products like the Erica Skirt, serving as the official outfitter for Joymakers and Risktakers. The brand prides itself on products being "Made in USA."
- **Location(s) and Geographic Presence:** Products are "Made in USA," indicating a commitment to domestic manufacturing.
- **Key Partnerships and Affiliations:** Details forthcoming.